Target Audience Statement
Our target audience consists of adults between the ages of 18 and 60, primarily residing in Latin American countries, with a secondary focus on first-generation Hispanics living in the United States. They are generally middle- to upper-class within their societies, with sufficient disposable income and interest in personal development and career advancement.
They are male and female learners who typically have completed at least secondary education (high school), though some exceptions may apply. Occupations span a wide range, including university students, professionals, entrepreneurs, and business leaders. Many are motivated by academic goals, career advancement, international relocation, or personal enrichment.
This audience values high-quality, culturally aware, and practical English instruction that enhances both professional competitiveness and personal confidence in global communication.